Caution: JavaScript execution is disabled in your browser or for this website. You may not be able to answer all questions in this survey. Please, verify your browser parameters.

Exploring Tourism Success Factors of the Scottish Islands

Welcome to this comprehensive survey aimed at gathering insights from both residents and visitors of the Scottish islands: the Isle of Skye, the Orkney Islands (the Mainland), and the Isle of Arran.  This survey is a crucial component of a doctoral research project aimed at identifying key factors that contribute to successful tourism on these islands.

The study seeks perspectives from two groups:

Residents: this group includes anyone who currently resides on the islands, whether they are lifelong inhabitants or newcomers.

Visitors: all individuals who are currently on the islands and those who have made a trip to the islands within the last 18 months.

About the Survey

The research is funded and supervised by Glasgow Caledonian University. Please note the following:

  • Participation in this survey is voluntary, and your responses will be confidential. 
  • The survey should take no more than 10 minutes to complete.
  • By completing the survey, you consent to the use of your data for research purposes.

We encourage you to take your time and provide thoughtful responses to each question. Your recent experiences and perspectives are particularly valuable in providing up-to-date insights into the tourism dynamics of these destinations. 

Your participation in this survey is important as it will provide essential insights into how these factors impact both local communities and tourist experiences. 

Token of Appreciation

As a token of our gratitude for your participation, you will have the opportunity to enter a prize draw. We are offering a chance to win a donation to a charity of your choice.

Thank you very much for your participation!

If you have any  comments or questions about this study, please contact the researcher, Doriana Chodor, PhD candidate, at doriana.chodor@gcu.ac.uk   

 

Overview
(This question is mandatory)
1. Location of the survey / Visited Island
This is a question help text.
(This question is mandatory)
2. Please tick which one applies to you.
Travel motives and demographic information
1.1 Which of the following best describes the main purpose of your trip to the island?
1.1a If Other, please specify
1.2 Which of the following age groups do you belong to?
1.3 Please select your gender:
1.4 What is your current employment status?
1.4a If Other, please specify
1.5 Please select your country of residence:
1.5a If Overseas/International, please specify
1.6 Which of the following best describes who is with you on this trip?
1.6a If Other, please specify
1.6.b  Including yourself, how many people are in your immediate travel party?
1.7 How did you first learn about this location as a tourist destination?
1.7a If Other, please specify
1.7b  Please select the statement that best describes your experience visiting Scotland:
Travel Information
2.1  Is this your first visit to this particular island?
2.2 How did you travel to the island from your point of origin?
2.2a If Other, please specify

 

2.2b Which mode(s) of transportation did you use to get around the island during your visit?
2.2c If Other, please specify

2.3 How many nights in total did you stay on the island?

2.3a Please share the type of accommodation you stayed in during your visit to the island.
2.3b If Other, please specify
2.4 How would you rate the value for money of your accommodation on the island? 
2.5 When did you book your visit to the island?
2.6 Apart from this island, have you visited any other Scottish islands?
2.6a If Yes, please specify
2.7 What motivated you to visit this particular Scottish island?
2.7a If Other, please specify

2.7.b On a scale from 0 to 10, where 0 means 'not at all knowledgeable' and 10 means 'extremely knowledgeable,' how knowledgeable did you feel about where to go and what to do on the island before your visit?

2.8 Please indicate how important each of the following factors has been to you during your visit to the island:
Developing my personal interests
Getting away from everyday stress and/or pressure
Being close to nature
To learn a different culture and way of life
Meeting and interacting with the locals
Making efforts to reduce environmental impact
Being away from the crowds of people
Sharing my visit/holiday on social media
Supporting the local economy
Digital Marketing and Social Media influence and engagement
3.1 Do you prefer to learn about a travel destination through digital storytelling (e.g. online videos, social media) or traditional media (e.g. brochures, travel guides)?
3.2 How frequently do you use or view social media platforms?
3.3 Did you use/view social media platforms to find inspiration for this trip to the island?

3.4 For the visit to this island, which digital platforms did you use the most to gather travel inspiration or information?

(Please select a maximum of three)

Other:
3.4a If Other, please specify
3.5. Information Sources: What have been your primary sources of tourist information during your stay on the island?
3.5a If Other, please specify
Travel Perceptions and Experiences
4.1 Destination Image:  Based on your perception, and tourist experience on the island, please indicate how much you agree with the following statements:
The island has a beautiful natural landscape
Restaurants and dining options are readily available and accessible
The quality of public facilities (e.g., restrooms, parks) met my expectations
I felt safe at all times while visiting the island
The island has rich historical and cultural heritage
The local community displayed a friendly attitude towards tourists
Getting around the island was easy and convenient
The island has a variety of outdoor activities
4.2 Perceived Value:  Based on your perception, and tourist experience on the island, please indicate how much you agree with the following statements:
The money I spent here was worth the experience
The effort I invested to visit this island was worth the experience
My visit offered unique and highly valuable experiences
4.3 Memorable Travel:  Based on your perception, and tourist experience on the island, please indicate how much you agree with the following statements:
My visit provided experiences that I will remember for a long time.
The experiences I had were unique compared to other destinations I've visited.
I experienced something new during this island visit.
I had a chance to closely experience the local culture of the island.
I really enjoyed this tourism island experience.
I learned something about myself from this tourism experience.

4.4 Tourist Satisfaction: Please rate how satisfied you have been with the following factors during your stay on the island:

Presence of natural beauty and scenery (beaches, landscapes, wildlife)
Hospitality and friendliness of locals
Accessibility to the island (ease of travel, transportation options)
Accommodation options (variety, affordability, quality)
Climate and weather conditions
Shopping and entertainment opportunities
Variety of cuisine and dining options available
4.5 On a scale of 0 to 10, where '0' means 'extremely poor' and 10 means 'extremely good', how would you rate your overall tourist experience on the island?
The "overall tourist experience" refers to your complete perception and satisfaction with all aspects of their visit, including attractions, accommodations, accessibility, and interactions with locals.

4.6. Can you please share any comments on your trip and overall tourist experience on the island? 

In addition, if you have visited the island more than once/multiple times, have you noticed any changes in your experiences to your earlier visit(s)? Please describe any difference you observed (if any).

 

4.7 What aspect(s) of the tourism experience on the island contributed most to your satisfaction and your dissatisfaction, if any?
Emotional Responses
5.1 Emotional Response: Please indicate how much you agree with the following statements:
My visit contributed positively to my mental health by improving my overall mood
I experienced a significant reduction in stress during my visit
I felt joy and excitement while exploring the island
Visiting this island provided me with a much-needed escape from my daily routine
My visit improved my physical health through rest and relaxation
5.2 What aspects of your visit were most memorable (if any) and how did they make you feel?
Future Actions and Intentions

6.1 How likely are you to share your experience from the island on social media or online platforms?

6.2 Please indicate the extent to which you agree with the following statements:

 

Given the chance, I would visit the island again.
It is very possible that I will visit this island destination again.
I plan to revisit the island within next 2 years.

6.3 Please indicate the extent to which you agree with the following statements:

 

I would recommend the island to my friends and family
I would recommend or share my positive travel experiences from the island on social media or other platforms
I would say positive things about this island destination to other people
6.4 Reflecting on your most recent visit to the island, whether currently ongoing or within the last 18 months, what improvements could be made on the island to enhance your overall tourist experience?
6.5. How do you feel about visiting a tourist destination that has wind farms?
Concluding the survey

As a token of our appreciation for your participation, we are offering a chance to win a donation to a charity of your choice. Please indicate your interest below: 

If you wish to be entered to our prize draw, please supply your first name and email address :
Demographic Information
8.1 Please state your Residence Postcode on the Island.
8.2 Which of the following age groups do you belong to?
8.3 Please select your gender:
8.4 Are you currently employed?
8.4a. Do you own a tourism-related business on the island?
8.4b Do you work in the tourism sector or benefit from tourism activities on the island?
8.4c Could you describe the nature of your involvement in the tourism sector?
8.5 What is the level of your education?
8.5a If Other, please specify
8.6 Are you originally from the island?
8.6a How long have you lived in this community?
8.7 How frequently do you interact with tourists?
Tourism Performance
9.1 Over the last three years, how would you describe the change in tourism levels on the island since the Covid-19 pandemic? Have they increased, decreased or stayed the same?
9.2 How would you desribe your attitude towards the presence of tourism on the island?
9.3 Please select the three factors you believe are most critical for the success of tourism on the island. 
Maximum of Three can be chosen
9.3a If Other, please specify
Tourism Impacts
10.1 As a resident, how proud do you feel of your island's popularity with tourists?
10.2 How has tourism affected your satisfaction with living on the island?

10.3 Please indicate the extent to which you agree with the following statements reading the Economic Impact of Tourism:

 

The presence of tourism has influenced the availability and diversity of job opportunities for residents
Tourism has significantly altered the cost of living and prices of goods and services on our island
Tourism has contributed to the financial stability and growth of local businesses and the community as a whole

10.4 Please indicate the extent to which you agree with the following statements reading the Sociocultural Impact of Tourism:

 

Tourism has increased the variety and availability of leisure activities for residents on our island
Tourism has led to significant improvements in our local infrastructure and public services
Tourism encourages the participation and development of cultural activities among local residents

10.5 Please indicate the extent to which you agree with the following statements reading the Environmental Impact of Tourism:

 

Tourism in our community actively promotes initiatives to reduce energy and water consumption
The presence of tourism has contributed to the maintenance and preservation of the natural environment and biodiversity in our area
The increase in tourism has contributed to pollution and environmental degradation in our area
10.6 In your own words, how has tourism affected the community and your life on the island?
Please describe both the positive and negative effects you have observed.
Quality of Life on the island
11.1 Please rate each of the following themes based on your personal experience living on the island

Please rate each theme using the emoji scale where the emoji with a rating of 1 indicates 'a lot of room for improvement,' and the emoji with a rating of 7 indicates 'very little room for improvement.' Please select the number that best reflects your level of satisfaction with each aspect.

Public Transport: the availability of the public transport system on the island
Traffic and Parking: the availability of parking arrangements and levels of traffic on the island
Feeling Safe: how safe you feel living in and moving around the island
Natural Space: the accessibility and quality of natural spaces on the island
Play and Recreation: the adequacy and maintenance of recreational facilities and play areas on the island
Moving Around: the opportunity to walk and cycle around using good quality routes on the island
Facilities and Amenities: how well local facilities and services (e.g., schools, healthcare, shops) meet your needs
Work and Local Economy: availability of job opportunities on the island
Housing and Community: the availability of the housing options for residents on the island
Social Interaction: the ease of finding and engaging in social activities and gatherings on the island
Identity and Belonging: the extent to which the Island fosters a strong sense of community and belonging among its residents
Influence and sense of control: the possibility to participate in decision making and feeling empowered to make changes within your community
Care and Maintenance: the degree to which public areas, facilities, and properties are adequately maintained and cared for
Street and Spaces: the attractiveness of buildings, streets and public spaces on the island

11.2 Please indicate the extent to which you agree with the following statements reading the Material Well-being:

I am satisfied with the income I earn from my current job
I feel secure in the economic stability of my job
I am satisfied with the cost of living in my community

11.3 Please indicate the extent to which you agree with the following statements reading the Emotional Well-being:

 

I am satisfied with the amount of spare time I have for personal activities
The availability and variety of leisure activities in my community meet my needs
I am satisfied with the quality of my leisure life, including my relaxation and recreational activities

11.4 Please indicate the extent to which you agree with the following statements reading the Health & Safety Well-being:

I am satisfied with the health services available on the island
Overall, I feel my mental health is good while living on the island
I do not feel anxious about my health in my daily life
11.5 On a scale of 0 to 10, where '0' means 'extremely poor' and 10 means 'excellent', how would you rate your quality of life on the island?
By 'quality of life,' we refer to your general satisfaction with living conditions on the island. This includes factors such as your personal health and well-being, financial security, sense of community, access to services, recreational opportunities, and overall happiness
Emotional response towards tourism
12.1 Overall, how would you describe your emotions towards the impact of tourism on the island?
12.2 Please elaborate on your selected emotion. 
What specific feelings do you experience, and why do you feel this way about tourism on the island
Suggestions and Recommendations
13.1 Considering the positive and negative impacts, do you support the continued development of tourism on the island?
13.1a What factors would increase your support for tourism development on your island?
13.2 As we seek to learn about your perception and recommendations regarding the tourism experience on the island, could you please comment on the following:
Thank you (Residents/Local Business)

 As a token of our appreciation for your participation, we are offering a chance to win a donation to a charity of your choice. Please indicate your interest below: 

If you wish to be entered to our prize draw, please supply your first name and email address: