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Visitor Attraction Survey 2022

Please do not complete if already completed via the Online Portal

It is that time of year again! We would like to collect 2022 data from you while still easily at hand!

There are 93 questions in this survey.
Attraction Details
(This question is mandatory)
Please Insert Attraction ID:
(This question is mandatory)
Please Insert Attraction Name
Please complete Address Details
Monthly Visitor Numbers
1.2. Please write below the Total Numbers of visits by Month (If no visitor in a certain month(s) please enter Nil).

1.1a. Total Visitor Numbers (Paid & Free) in 2022

Total Visitor Numbers Comments
Are these numbers:
1.1b. Total Number of Paid visits only
Are these numbers:
(This question is mandatory)
Were you open in January 
If no visitor please enter Nil
(This question is mandatory)
Were you open in February 
If no visitor please enter Nil
(This question is mandatory)
Were you open in March
If no visitor please enter Nil
(This question is mandatory)
Were you open in April
If no visitor please enter Nil
(This question is mandatory)
Were you open in May
If no visitor please enter Nil
(This question is mandatory)
Were you open in June
If no visitor please enter Nil
(This question is mandatory)
Were you open in July
If no visitor please enter Nil
(This question is mandatory)
Were you open in August
If no visitor please enter Nil
(This question is mandatory)
Were you open in September
If no visitor please enter Nil
(This question is mandatory)
Were you open in October
If no visitor please enter Nil
(This question is mandatory)
Were you open in November
If no visitor please enter Nil
(This question is mandatory)
Were you open in December
If no visitor please enter Nil
(This question is mandatory)
1.3. Total Visits provided for the previous year (2021) were; 
(This question is mandatory)
Is this correct?
(This question is mandatory)
If No or missing please indicate the correct 2021 figures:
(This question is mandatory)
1.4. Total Visits provided in 2019 were; 
(This question is mandatory)
Is this correct?
(This question is mandatory)
If No or missing please indicate the correct 2019 figures:
Section One - Visitors

Please note that only your attraction's annual visitor figures will be available in the public domain, no other information you share will be provided to any third party not identifiable to your organisation.

(This question is mandatory)
1.5. Did you charge for admission to the main attractions in 2022?
1.5a. Please provide the standard admissions charge (High Season) per person for the main attraction:
1.6. Did you offer any of the following entrance charge discounts in 2022?
1.6.1 If Other please give details:
1.7a Did you offer ONLINE Booking?
1.7b Did you offer E-Ticketing?
1.8 In 2022 were you a member of the VisitScotland Quality Insurance Scheme?
1.8a If YES, what is the Attraction Star Rating?
1.8b. If Yes, what is the Attraction Category?
1.9. In 2022 did your attraction hold the Green Tourism Award?
1.9a. If Yes, which award do you hold?
1.10. What percentage of visitors in 2022 (paid and free) fell into each category (must add up to 100%):
1.11. Approximately how many school children visited your attraction in 2022 as part of an organised group?
1.12. Origin of Visitors - Please indicate what percentage of your visitors in 2022 were (must add up to 100%):
1.12a. If Overseas please provide a breakdown of Countries (if possible):
1.13. In 2022 has the TV/Movie industry impacted on visitor numbers to your attraction?
1.13a. If Yes, please give details:
1.14. 2022 was Scotland's Year of Stories, did your attraction develop and special exhibitions and/or activities based on the Year Theme?
1.14a. If Yes, please give details:
1.15a. Please indicate the POSITIVE factors you believe have influenced your visitor numbers in 2022 compared with previous years.
1.15b. Please indicate the Negative factors you believe have influenced your visitor numbers in 2022 compared with previous years.
SECTION TWO - OPERATIONS

Please note that only your attraction's annual visitor figures will be available in the public domain, no other information you share will be provided to any third party not identifiable to your organisation.

2.1. How did your attraction's gross revenue in 2022 compare with 2021?
2.1a. What was the percentage increase/decrease when comparing 2022 and 2021?
2.1b. How did your attraction's gross revenue in 2022 compare with 2019?
2.1c. What was the percentage increase/decrease when comparing 2022 and 2019?
2.2. Please provide the total annual income/revenue (inc.VAT) to your visitor attraction in 2022 (i.e total spend for each category) excluding revenue from special events outside normal opening hours or private hire.
2.3a. In 2022, did your attraction receive revenue from Lottery Funding?:
2.3b. In 2022, did your attraction receive revenue from Events Income?:
2.3c. In 2022, did your attraction receive revenue from Grants?:
2.3d. In 2022, did your attraction receive revenue from Filming Fees?:
SECTION THREE - MARKETING & EVENTS

Please note that only your attraction's annual visitor figures will be available in the public domain, no other information you share will be provided to any third party not identifiable to your organisation.

3.1. In 2022, did you undertake any marketing activities (please note this includes a website, social media etc.)
3.2. What was your Marketing Budget (£) in 2022?
3.3. In 2022, which Marketing Activity was the Most Effective in attracting visitors to your attraction (Please Select up to 3)?
If Other please give details:
3.4. In 2022 did your attraction have any of the following Marketing Tools:
3.5. Approximately how often is your Key Marketing tool updated?
3.5a. If Other, please give details:
3.6. In 2022, did your attraction collaborate/work with other tourism providers (e.g. Accommodation, Hospitality, Tour Operators) to promote/market your attraction?
3.6a. If Yes, please give details:
3.7. In 2022, did your attraction participate in the growing trend of hosting events outwith normal opening hours (Attraction Lates - Concerts, Weddings etc)?
3.7a. If  Yes, please give details:
3.7b. If Other, please give details
SECTION FOUR - HUMAN RESOURCES

Please note that only your attraction's annual visitor figures will be available in the public domain, no other information you share will be provided to any third party not identifiable to your organisation.

4.1. How many people were employed in any tourism-related activities at the attraction in 2022, including yourself, working owners, self-employed and/or volunteers?
4.1a. If possible can you please supply how many people were employed in any tourism-related activities at the attraction in 2019, including yourself, working owners, self-employed and/or volunteers?
4.2. Has Brexit impacted the number of staff from the European Union employed at your attraction in 2022?
4.2a. If Yes, what are the Positive/Negative impacts to your staffing?
4.3. Has Brexit impacted the number of staff from the Rest of the World employed at your attraction in 2022?
4.3a. If Yes, what are the Positive/Negative impacts to your staffing?
SECTION FIVE - ADDITIONAL QUESTIONS
Please note that only your attraction's annual visitor figures will be available in the public domain, no other information you share will be provided to any third party not identifiable to your organisation.
5.1.  Looking forward, what is your key priority for your business in the next 12 months?
5.1a. If Other please give details:
5.2. Has your organisation faced specific challenges with recruiting staff in 2022?
5.2a. If Yes, please indicate which areas of your business have faced these challenges.
5.2b.  If Other, please give details:
5.2c. Have you employed any of the following measures in light of industry-wide challenges with the recruitment of staff?
5.2d. If Other, please specify
5.3. Has your organisation faced specific challenges with retaining staff in 2022?
5.3a. If Yes, please indicate which areas of your business have faced these challenges.
5.3b.  If Other, please give details:
5.3c. Have you employed any of the following measures in light of industry-wide challenges with the retaining of staff?
5.3d. If Other, please specify
5.4.  Are there any skills gaps within your organisation that you are struggling to fill as a result of external factors (e.g. Covid/Brexit)
5.4a. If Yes, please list the skill gaps that are struggling to be filled:
5.5. Did you change your admission/exhibition ticket pricing in 2022?
5.6. To what level have you invested in the following in 2022
New Facilities/Infrastructure Existing Facilities/Infrastructure Staff training & development
Significant investment
Some investment
Little investment
No investment
No answer
SECTION SIX - DECLARATION

IN ANY PUBLICATION, INDIVIDUAL ATTRACTIONS WILL BE IDENTIFIED AGAINST CORRESPONDING VISITS FIGURES, UNLESS INDICATION IS MADE THAT THESE SHOULD REMAIN CONFIDENTIAL. ALL OTHER DATA WILL BE USED IN CALCULATING AGGREGATE FIGURES ONLY. DATA WILL BE HELD BY THE MOFFAT CENTRE. PLEASE INDICATE BELOW IF YOU WISH DO / DO NOT WISH YOUR VISITS NUMBERS NOT TO BE PUBLISHED. *

(This question is mandatory)

The information from this survey will be used to assess trends in the attractions sector, and to inform economic impact models, regional development and planning works.

Are you happy for your visitor numbers to be published?

(This question is mandatory)
I declare that the information provided on this form is true to the best of my knowledge
Please complete your Contact Details